21/05/2015 12:00:00 AM
In January 2005, TechKnowledge introduced the Middle East to digital publishing, and the rest is history. In only ten years of service, TechKnowledge has established itself in six countries, with sixty employees, and has provided over one million students across 1,000 libraries with specialized electronic information and innovative research tools unlike any company in the region has done before.
Mohamad Al Baghdadi, co-founder and CEO of TechKnowledge tells the story: "There was no set infrastructure we could use to start this. It was a blank page. As the first serious and professional initiative in e-learning, my brother Rany and I took the task ahead very seriously. In our business plan phase, we conducted extensive research, market testing, prototyping, and held meetings with key stakeholders in healthcare, academia, government and industry, and we quickly realized that launching TechKnowledge would set a precedent."
A precedent so far unmatched, thanks to securing world renowned partnerships with publishers such as McGraw-Hill, Royal Society of Medicine, Duke University Press, Oxford University Press, Chemical Abstract Service (CAS), Springer, JSTOR, and TechKnowledge's ever-expanding sister company, Al Manhal.
In its latest incarnation, TechKnowledge has developed a special consultancy branch for the education, research and electronic resource community. "It is no longer sufficient for information providers to take the bookseller approach and simply sell content; it is an exciting time for TechKnowledge to begin engaging our customers on an entirely new level," remarks Rany Al Baghdadi.
In fact, many new levels and services that tailor advice to every client’s specific need: providing on- and offline training, resource allocation advice, e-library development, creating and developing special e-content and other digital knowledge acquisition resources. With the intention to create the best possible research and learning experience for users, TechKnowledge developed a large team of subject-specialist sales consultants who offer TechKnowledge's products and services according to requirements, budget and capacity, whilst providing continuous monitoring and follow up for all clients.
“Libraries are innate and intrinsic; the knowledge and information they hold are the lifeblood of people, the webbing of culture,” smiles Mohamad Al-Baghdadi. “I look at TechKnowledge now and feel proud to have created a company that has delivered a noticeably positive impact on the quality of education, research and digital development across several very different sectors in the Middle East, from government to corporate, and from academic stages of kindergarten to final year of schooling.”
Celebrating such great success within the first ten years propels TechKnowledge to consider the long-term vision of broadening outreach to the developing world and ultimately reducing illiteracy through easy and accessible, online and digitalized education.
“We have done so much; but there is still so much more in store,” Mohamad Al Baghdadi says, sensing the potential, growth and positive impact of TechKnowledge for decades to come.
A precedent so far unmatched, thanks to securing world renowned partnerships with publishers such as McGraw-Hill, Royal Society of Medicine, Duke University Press, Oxford University Press, Chemical Abstract Service (CAS), Springer, JSTOR, and TechKnowledge's ever-expanding sister company, Al Manhal.
In its latest incarnation, TechKnowledge has developed a special consultancy branch for the education, research and electronic resource community. "It is no longer sufficient for information providers to take the bookseller approach and simply sell content; it is an exciting time for TechKnowledge to begin engaging our customers on an entirely new level," remarks Rany Al Baghdadi.
In fact, many new levels and services that tailor advice to every client’s specific need: providing on- and offline training, resource allocation advice, e-library development, creating and developing special e-content and other digital knowledge acquisition resources. With the intention to create the best possible research and learning experience for users, TechKnowledge developed a large team of subject-specialist sales consultants who offer TechKnowledge's products and services according to requirements, budget and capacity, whilst providing continuous monitoring and follow up for all clients.
“Libraries are innate and intrinsic; the knowledge and information they hold are the lifeblood of people, the webbing of culture,” smiles Mohamad Al-Baghdadi. “I look at TechKnowledge now and feel proud to have created a company that has delivered a noticeably positive impact on the quality of education, research and digital development across several very different sectors in the Middle East, from government to corporate, and from academic stages of kindergarten to final year of schooling.”
Celebrating such great success within the first ten years propels TechKnowledge to consider the long-term vision of broadening outreach to the developing world and ultimately reducing illiteracy through easy and accessible, online and digitalized education.
“We have done so much; but there is still so much more in store,” Mohamad Al Baghdadi says, sensing the potential, growth and positive impact of TechKnowledge for decades to come.
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